• @orca@orcas.enjoying.yachts
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    48 days ago

    I think as long as you can keep it at arm’s length and don’t let it permeate your entire process, it can be valuable in triggering things during that ideation and creative process. That’s ultimately how I think tools like this should exist. They should be at your side filling a small percentage of need, with the human artist building something larger from it.

    That said, the timeframe for producing things continues to shrink because of unrealistic capitalist demands. So anything that brings a 12-hour process to 1 hour is heralded in as progress by execs, even if it demoralizes the creative team and reduces their personal footprint.